Law Firm SEO That Brings Clients, Not Just Clicks
You're spending $5-10K/month on marketing with no idea if it's working. We build SEO strategies that deliver signed clients, not just traffic reports.
The Problem
The legal SEO space is brutal. PPC clicks cost $300-$900 for personal injury. FindLaw charges a fortune and delivers generic content. And now Reddit outranks your website in Google while AI Overviews answer 78% of legal queries before anyone clicks. If you're a solo attorney or small firm competing against Morgan & Morgan's billion-dollar budget, you need a smarter strategy -- not a bigger one.
cost per click for PI legal keywords
Source: WordStream
of legal queries answered by AI Overviews
Source: BrightEdge
of law firms don't answer the phone
Source: Clio Legal Trends
How We Help
We focus on the searches that actually convert: '[practice area] lawyer near me,' 'how much does a [case type] lawyer cost,' 'best [practice area] attorney in [city].' We build your authority through content that answers the exact questions potential clients ask on Reddit and Google. And we optimize for AI search so your firm gets cited in ChatGPT and Google AI Overviews.
How It Works
Audit & Strategy
We analyze your current rankings, competitors, and local market. You get a clear roadmap with prioritized actions.
Execute & Optimize
We implement on-page, technical, and local SEO improvements. Content is created to answer the questions your customers actually ask.
Report & Scale
Monthly reports show rankings, traffic, and leads -- not vanity metrics. We double down on what works and cut what doesn't.
Results That Speak
Case studies from law firms clients coming soon. In the meantime, let's talk about what we can do for your business.
Frequently Asked Questions
How much should a law firm spend on SEO?
Most small to mid-size firms invest $2,000-$5,000/month in SEO. The ROI depends on your practice area -- a single PI case can be worth $50K+, making SEO one of the highest-ROI marketing channels for law firms.
Why does Reddit outrank my law firm's website?
Google increasingly values authentic, user-generated content. Reddit threads rank because they contain real questions and honest answers. We help you create content with that same authenticity and authority, so your site earns those positions.
Is FindLaw worth it?
For most small firms, no. FindLaw's model relies on templated websites and shared directories. You can get better results with a custom SEO strategy that targets your specific market and practice areas.
How do I compete with mega-firms on a smaller budget?
You don't need to outspend them. You need to out-focus them. Big firms spread their SEO across hundreds of keywords in dozens of markets. A focused local strategy targeting your specific practice area and city can consistently outperform them in your market.
What about Google AI Overviews and ChatGPT?
AI search is changing how people find legal information. We structure your content so it gets cited in AI-generated answers -- definition blocks, statistics with sources, and FAQ sections that AI can parse and reference.
Get Your Free Law Firm SEO Audit
See exactly where your law firms business stands online. No commitment, no sales pitch — just data you can act on.