Healthcare Social Media That's Effective and HIPAA-Compliant
You want to grow your practice on social media but you're paralyzed by HIPAA concerns. We create compliant content that builds trust and attracts patients.
The Problem
What can you post without violating HIPAA? Can you share a patient testimonial? What about responding to comments? These questions paralyze most healthcare providers into doing nothing on social media at all. Meanwhile, practices that figure it out are building massive patient trust online.
of patients choose a provider partially based on social media presence
Source: PatientPop
of patients say social media impacts their choice of provider
Source: PwC Health
of internet users have searched for health information online
Source: Pew Research
How We Help
We create HIPAA-compliant social media content for healthcare practices. Educational posts that answer patient questions. Staff spotlights that humanize your practice. Community health content that positions you as a trusted resource. Every post is reviewed for compliance, and we train your team on what they can and can't share.
How It Works
Audit & Plan
We audit your current presence, research what works for your industry, and build a content strategy that supports your business goals.
Create & Post
We produce and publish content on a consistent schedule. You approve everything before it goes live.
Engage & Report
We manage comments, messages, and reviews. Monthly reports show what's driving real business results.
Results That Speak
Case studies from healthcare clients coming soon. In the meantime, let's talk about what we can do for your business.
Frequently Asked Questions
What can I post on social media without violating HIPAA?
General health education, staff spotlights, office updates, community involvement, and patient stories with written consent. The key is never sharing identifying patient information without explicit authorization.
Can I share patient testimonials on social media?
Yes, with written consent. The patient must authorize the specific content being shared. We provide HIPAA-compliant consent forms and guide you through the process.
How do I respond to comments about patient experiences?
Never confirm or deny that someone is a patient. Respond generically: 'We appreciate your feedback. Please contact our office directly so we can address your concerns.' We provide response templates.
Which platforms should healthcare practices use?
Facebook is the top priority for most healthcare practices -- it's where patients look for local providers. Instagram works well for practices with visual appeal (dental, dermatology, physical therapy).
Is social media advertising compliant for healthcare?
Yes, with proper targeting and content. We ensure all ad content is compliant and that targeting parameters don't violate healthcare advertising regulations.
Get a Free Social Media Audit for Your Practice
See exactly where your healthcare business stands online. No commitment, no sales pitch — just data you can act on.