Philippine real estate professionals are losing an estimated ₱250,000 annually due to manual lead management. With the Philippine CRM market projected to reach $134.70M in 2025 (Statista), choosing the right CRM software isn't optional—it's survival.
This guide analyzes CRM solutions specifically for the Philippine real estate market, including MLS integration, commission tracking, and bilingual support requirements unique to Filipino agents.
Why Philippine Real Estate Agents Need CRM Software
These are the top problems Filipino real estate professionals face daily—and how CRM software solves them.
Custom vs Off-the-Shelf CRM: Real Estate Edition
Not sure whether to build custom or buy off-the-shelf? Here's what matters for Philippine real estate.
| Feature | Custom CRM | Off-the-Shelf |
|---|---|---|
| MLS Integration | Full native integration | Third-party plugins |
| Property Listing Management | Unlimited custom fields | Template-based |
| Client Follow-up Automation | Custom workflows | Pre-built sequences |
| Commission Tracking | Complex split calculations | Basic tracking |
| Setup Time | 2-4 months | 1-3 weeks |
| Cost (First Year) | ₱800,000-₱2,500,000 | ₱30,000-₱250,000 |
6 Must-Have Features for Philippine Real Estate CRM
Don't buy CRM software without verifying these features first.
MLS/Property Portal Integration
CriticalAutomatic sync with Lamudi, Property24, OLX Philippines
Mobile App (iOS/Android)
CriticalManage listings & clients on-the-go from property sites
Bilingual Support (EN/Tagalog)
HighTemplates, SMS, emails in both English and Filipino
Document Management
HighStore contracts, IDs, tax declarations, title deeds
Virtual Tour Integration
MediumEmbed 360° tours, video walkthroughs, drone footage
Buyer/Seller Matching Algorithm
MediumAI-powered property recommendations based on preferences
* Usually requires custom development
Real Results: Philippine Real Estate CRM Success Stories
How Filipino agents and brokers are using CRM to close more deals.
Metro Manila Realty Group
25 agents
Lost 30% of leads due to slow follow-up, manual listing updates
Custom CRM with MLS auto-sync & automated buyer nurturing
- 45% increase in closed deals (Q1 2025)
- ₱3.2M additional commission revenue
- 12 hours/week saved per agent
Cebu Coastal Properties
8 agents
No visibility into client history, duplicate data entry across platforms
Off-the-shelf CRM (Zoho) customized for Philippine real estate
- 60% faster response time to inquiries
- 25% improvement in client satisfaction
- ₱180,000/year saved on admin costs
BGC Luxury Condos Broker
Solo agent
Managing 50+ active listings manually, missing viewing appointments
HubSpot CRM with property pipeline customization
- Zero missed appointments in 6 months
- 35% increase in listing-to-sale conversion
- Scaled from solo to 3-agent team
Which CRM Should You Choose? Decision Framework
Choose based on your business size and requirements.
Solo Agent or Small Team (1-5 agents)
Off-the-Shelf CRMHubSpot, Zoho, Pipedrive
₱2,000-₱15,000/month
Quick setup, affordable, proven templates for real estate workflows
Mid-Size Agency (6-25 agents)
Customized Off-the-ShelfSalesforce + Real Estate App, Zoho + Custom Modules
₱25,000-₱80,000/month
Balance of proven platform + tailored property management features
Large Brokerage (25+ agents)
Custom CRMFully custom development
₱800,000-₱2.5M one-time + ₱50k/month maintenance
Complex commission splits, multi-office management, unique processes
Property Developer (Pre-selling Focus)
Custom CRMCustom with payment plan tracking
₱1.2M-₱3M one-time
Need reservation systems, equity tracking, installment management
Calculate Your CRM ROI in 60 Seconds
See exactly how much revenue you're losing without CRM, and how much you'll gain by implementing one. Free tool for Philippine real estate professionals.
Calculate My CRM ROI →Implementation Roadmap: 30-60-90 Days
First 30 Days: Foundation
- Import all existing leads and property listings
- Set up automated follow-up sequences (English + Tagalog)
- Configure MLS/property portal integrations
- Train team on mobile app usage (critical for site visits)
60 Days: Optimization
- Analyze conversion rates by lead source (OLX, Lamudi, referrals)
- Refine automated workflows based on client responses
- Set up commission tracking and reporting dashboards
- Integrate WhatsApp Business API for client communication
90 Days: Advanced Features
- Implement AI-powered buyer-property matching
- Set up virtual tour integrations for premium listings
- Create custom reports for ROI tracking and team performance
- Measure results: Compare lead-to-close rates vs pre-CRM baseline
Frequently Asked Questions
What's the best CRM for solo real estate agents in the Philippines?
For solo agents, we recommend starting with HubSpot Free CRM or Zoho CRM (₱2,000-₱5,000/month). Both offer mobile apps, email automation, and property pipeline management. You can upgrade as you scale to a team.
Do I need custom CRM development or is off-the-shelf enough?
Most agents (80%) can use off-the-shelf CRM successfully. Custom development is only needed if you have: 25+ agents, complex commission splits, unique developer workflows, or need MLS integration that doesn't exist. Read our full comparison here.
How much does CRM software cost in the Philippines?
Off-the-shelf: ₱2,000-₱80,000/month depending on features and team size.
Custom CRM: ₱800,000-₱2.5M one-time development + ₱30,000-₱80,000/month maintenance.
Most solo agents start at ₱2,000-₱5,000/month.
Can CRM integrate with Philippine property portals like Lamudi and Property24?
Yes, but integration quality varies. Custom CRMs offer native API integration for automatic listing sync. Off-the-shelf CRMs require third-party tools (Zapier, Make.com) which cost ₱1,500-₱4,000/month extra. Check integration support before buying.
How long does it take to see ROI from CRM software?
Philippine real estate agents typically see ROI within 3-6 months. Key metrics: 25-45% increase in follow-up rates, 30% reduction in admin time, and 20-35% improvement in lead-to-close conversion. Calculate your specific ROI here.